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PAPod 516 - New Ideas for Old Problems: Navigating Sustainable Change

PreAccident Investigation Podcast

The Pre Accident Podcast is an ongoing discussion of Human Performance, Systems Safety, & Safety Culture.

Show Notes

In this episode of the Pre-Accident Investigation Podcast, host Todd Conklin shares his recent experiences at the Winfield Bluegrass Festival, discussing the highs and lows of the event and an insightful conversation on risk and chance.



Conklin then dives into an exciting new topic: his latest book, "New Ideas for Old Problems: A Human Performance Approach to Sustainable Change." He outlines the book's unique format, focusing on practical lists and insights from experts like Edgar Schein and Everett Rogers.



The episode explores the complexities of organizational change, the importance of continuous improvement, and the role of leadership in fostering sustainable change. Conklin emphasizes the necessity of adapting strategies to different groups within an organization, from innovators to laggards, using Rogers' diffusion of innovation theory.



Join Conklin as he offers a sneak peek into his book and discusses the ongoing journey of making meaningful and lasting improvements in organizations.


Show Transcript

WEBVTT

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Okay, let's take a break for about 16 minutes here and stop recording this audio for this audio book.

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Man, that is like, I don't know.

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It seems like that would be a really, like if you had to torture somebody,

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that would be a good way to do it. We'll be right back.

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Music.

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Hey everybody todd conklin pre-accident investigation

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podcast how are you it is so good

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to hear your happy voice and to spend

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time with you so i have lots of reporting to

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give you this week big excitement at

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the winfield bluegrass festival oh yeah that was fun really had

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a good time saw lots of friends the weather

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was kind of weird it was either incredibly hot

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or so rainy and lightningingly lightning ish what is it how do what's the word

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when there's lots of lightning there was so much lightning that that you either

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were melting and having heat stroke or they couldn't do the show because of

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danger so it did start a really

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interesting discussion between the idea of risk and chance.

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So luck and risk or bad luck and risk. I always see chance as kind of a negative thing.

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It was a very interesting discussion to have with, you know,

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just people like normal people.

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So I think risk, you have some agency over chance. You don't have agency over.

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So then we could, I mean, it was a really interesting discussion because we

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were talking about getting hit by lightning is, you know, you have agency.

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You probably, you know, don't stand in the middle of the field and fly a kite with a key on it.

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Ben Franklin, get in here, but also it's lightning.

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So it was a very interesting discussion, but we had a really good time.

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I was going to look up really quick, the name of this band that I thought was

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so good in Winfield that I can't remember the name of that to introduce you

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guys to because it's totally worth getting introduced to.

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And they were great. It seems like if I can do this correctly, let me think.

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It seems like they were from California.

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And they were kind of blue. They were definitely bluegrassy for sure. No question about it.

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But they were also really jazzy, kind of.

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And so that was interesting. I don't know.

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It seemed like a really good, it was fun. I mean, it was, we definitely had a really good time.

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And they played great stuff. I mean, really great stuff.

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Let me see. Can I find it? Oh, here's an article of everything that's ever happened at Winfield.

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All the bands that ever played there. Well, that's because everybody's played

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there. So that'll be kind of a list to everybody.

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AJ Lee and Blue Summit. I found it. Ha-ha.

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There it is. There were also other great bands that were fun to listen to,

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but I really enjoyed AJ Lee and Blue Summit.

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They were worth listening to, and it was a pretty darn fun time.

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And then I drove around. I really had a good weekend.

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I mean, it was a good time, but had by all, if you think about it,

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and that's a good way to do it.

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And so that is kind of the fun that was had.

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Today's podcast, we're going to have a – let's jump into it.

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You want to? That would be a good idea.

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So as much as it sounds like we should have a discussion on risk and chance,

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and maybe we, you and I should have this discussion on risk and chance.

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Today, I'm going to talk to you about a little thing that's been going on that

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I haven't talked about at all for lots of reasons.

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One is, is that the timing didn't seem right to talk about it,

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but it's now probably right.

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I just actually put a new book up and some of you found it clearly.

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And I don't know how I feel about that because I'm not really sure where I am on this book at all.

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I did some presentation, let's say a year ago. It was a while ago.

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And it became really clear to me that there's a part of the discussion around

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diffusing this new safety stuff,

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hop and all the sundried items that go with it, that is not being talked about very much.

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And I thought there was a need to talk about it. And it's really not – this

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book's really not a book about human performance practices and safety.

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It's really a book about how to create sustainable change in the organization.

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And the back story is that people were talking about how difficult it is to

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get an organization to change.

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Well, that's not new knowledge. It's hard. I mean, it's very difficult.

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Change is hard, and it's always hard.

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And because it's been hard a while, there's been a lot of great people in the

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world that have gone out and really done some work around this on how change happens.

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And that became really – it just became really obvious to me that that's part

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of the discussion that wasn't being had.

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And so I thought, well, I kind of feel like, not that I wanted to write a book,

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because that's not, I didn't have that problem.

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But I thought, I kind of, I felt sort of obliged, like I owe some thoughts on this.

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And so I thought, well, I'm going to try to put this book together,

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but I'm going to do it differently than I do other books.

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This one, I want to focus on how we look at change, but I want to do it with

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mostly just kind of a series of lists.

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I mean, just kind of bulleted lists that sort of review not my experience.

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Theory and work because it's not my theory and

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work but the theory and work of people who do who

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do lots of change like edgar shine whom we talk about all the time and peter

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senge if you don't know him you know there's tremendous amount of research and

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then everett rogers it keeps coming up in the diffusion of innovation and new

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ideas and i thought well you know that's he was my advisor.

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I mean, I know lots about that because I used to hang out with him. He comes to the house.

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I mean, it was, it's, he was a friend. I mean, so I had lots to talk about.

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So I thought I'm going to write this book.

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And so the book is entitled new ideas for old problems, a human performance

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approach to sustainable change.

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But it's not, it's not a book.

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It's just different. Like I'm noticing as I'm reading it for the audio book,

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because Because that's really an important thing to do.

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And so that's what I'm doing right now, actually. I stopped to actually record the podcast for the pod.

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This is a book that I thought, I'm not going to write this...

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With a bunch of case studies and talk about how the safety program diffused

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through the organization because they're always so different.

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I mean, there's not two that are going to be alike.

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What I'm going to do is focus on really some

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lists of things that will actually help people maybe trigger knowledge and trigger

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ideas and build a hunger to look at this more and to think about change not

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as something that's accidental,

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but as actually something that's kind of deliberate.

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The problem with thinking about change as deliberate is that the process of

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changing Changing has some very deliberate moments, but change itself happens

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kind of at its own rate of speed.

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And so I put this book together and it's not very long and the typeface is big.

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I think that's definitely a function of me getting older.

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But it's not a book that promises, it's not like the other books I've written. Let's just say that.

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But it is a book and it sounds like I'm making excuses. I'm not.

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I mean, it's a book that really talks about using lists and bulleted highlights

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on some things that are important when you think about change.

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And it's only it's in six chapters.

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There's an introduction to sort of produce this idea.

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Then we talk about the new safety ideas for old safety problems,

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which is kind of what we talk about all the time anyway.

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So that's not even terribly interesting. Then we talk about the speed at which

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change happens, the speed of improvement.

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And that discussion is a pretty interesting discussion because change happens

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not when you put it on the plan,

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not when you put the calendar together, not when you create the strategy,

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but change happens as people start changing. Right.

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And the one thing you don't have a tremendous amount of control over is how

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people take these new ideas in, think through these new ideas,

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and then start to practice these new ideas.

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That's happening at their rate of speed, not at your rate of speed.

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And so that's a really important discussion.

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And the other thing I'll tell you, just because I think it's worthwhile,

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is that your organization doesn't change as one thing because your organization

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is not one thing. It's kind of the origin of the word organization.

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There are many little individual parts that come together to perform some kind of function.

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That's the definition of the organization.

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Those individual little parts are going to move at their own rate of speed and in their own way.

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And so one part of your organization will move quicker and differently than

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another part of your organization that may move slower and more methodically.

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Then the fourth chapter, we talk about leadership success will take an organizational change.

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So they're really connected. How leaders respond and how change happens aren't separate things.

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One creates the other, and it's kind of like a cycle.

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It's like an endless loop that as leaders understand and change what they want

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from the organization, the organization begins to understand and change what

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it gives to leadership, and the cycle continues.

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On and on and on and on. But one of the ways you can get different outcomes

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is to ask different questions.

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So one of the ways organizations can change is in fact by managing or strategizing

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or measuring or monitoring or asking for different things.

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So that connection between leadership and change is really an important part of the process.

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Then the fifth chapter talks about the fact that the change is a journey of

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continuous improvement, which that's a term you've used your whole career.

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I mean, that's a term that's maybe a little bit tired and worn out,

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but it's actually a really pretty good way to talk about how organizations function

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and organizations that are vital and effective,

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and usually that means profitable and provide high-value, critical products,

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make the world a better and different place, those organizations are vital because

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they're continuously improving.

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They're constantly getting better.

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And then the final chapter is just a kind of a list of things that I thought

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were kind of important to include, but don't really need a lot of discussion,

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like start immediately.

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I don't know what else you say other than once you say start immediately, what do you say?

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Do you define what start means and then what immediately means and then rephrase

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it in three different languages?

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They're just tidbits of information that are taken from the body of knowledge

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that exists out there around organizational change that I thought were most

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profound and probably most important

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but read that with a grain of salt to actually making change happen.

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And that's kind of the entire book. It's a little, it's not very,

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I mean, it's not big. It's not scary.

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It has a pretty cool cover. I like the cover, but you shouldn't judge a book by its cover.

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But that's the discussion. And what this does is not through a series of stories,

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not through a series of case studies, which would have been,

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I mean, that's a great book and someone should write it.

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But it's kind of the beginning conversation of sustainability.

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And that's a pretty important conversation to have because one of the big lessons

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that I learned over and over again is that change is not permanent and improvement is not permanent.

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And so when we talk about sustainability, we're not talking about once we get

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to point X, we're there and can move on to point Y.

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No, organizations ebb and flow. They move forwards and backwards.

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And that's pretty normal. And because that's pretty normal, that's kind of how things work.

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And so that becomes kind of depressing.

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And there is kind of a depressing angle to this, but also kind of exciting.

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And you'll see I use a piece of Greek mythology.

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I don't use it well, but I use a piece of Greek mythology to really talk through

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the potential frustration that everyone has in trying to get an organization to get better.

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And it is kind of a big job. And what's amazing is you work really,

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really hard and you gain ground and then you lose ground and then you gain ground

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and then you lose ground and it happens over and over again.

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And so that is important to recognize early because one of the things that maturity

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and experience gives you is a pretty realistic understanding that the idea of

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creating continuous improvement is just that.

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It's a continuous effort to get better. And so think about it,

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not necessarily organizationally, but think about it in your own personal life,

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that you're kind of on this constant journey of getting better,

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getting smarter, getting faster, getting thinner, getting healthier, getting better.

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And that it's a continuous journey. And that journey is best defined by saying

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there are periods of great success followed by periods where the effort ebbs

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and we backslide a little and that that's normal.

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And what the scholars in this field talk about is how we have to try to backslide

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less each time and that that is, in fact, an improvement.

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And so that's a really interesting discussion. And then finally,

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and I kind of teased this earlier, finally, there's a really nice discussion

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with the theory of diffusion of innovation,

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which is kind of really important.

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And you've heard about it before, because it's a big part of the discussion

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of how organizations and new ideas happen.

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And it comes from this guy, Everett Rogers. And you've probably seen his work.

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He's got a little chart he's drawn. And that chart sort of helps us understand

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how people diffuse information.

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And he's got...

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And really, there's five categories of people. They're not really categories.

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He divides the organization up into five distinct types of people.

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And his research is great. I mean, we talk about it a bunch.

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It actually comes from the study of hybrid seed corn.

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But what he did is he looked at how new ideas spread out.

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And he said, it's really interesting. There's a small percentage of people that he calls innovators.

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And those are the people that are trying everything new all the time.

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They've got the best cell phone and the coolest car and the latest computer

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and the latest pen and the latest notebook and the latest tablet.

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They're innovators. And that's a pretty small group of people,

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but your organization definitely has innovators in it.

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And those people try things early. early

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they know stuff will fail and they know that nothing's

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permanent they're really comfortable with that but what they're interested

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in is what are the newest latest ideas and

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so those people those innovators they need one strategy to help change and that

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strategy is very different from the other four categories the second category

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talks about our early adopters so they're right on the heels of the innovator.

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They wait for the innovator to buy the new tablet.

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They look at it and they think, I need one of those. And they go out and get

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one almost immediately.

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And early adopters are a larger percentage of the organization.

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In fact, there's probably, you know, almost 20% of the organization is either

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an innovator or an early adopter.

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So that's a pretty large chunk of the organization.

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Once the early adopters get it, then Rogers talks about something called the early majority.

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And then he talks about the late majority.

00:18:33.592 --> 00:18:41.532
And between the early majority and the late majority, that's about another 70% of the organization.

00:18:42.032 --> 00:18:47.952
So the bulk of your organization is really pretty good with changing.

00:18:48.432 --> 00:18:53.372
The early ones, the innovators change very quickly the next day.

00:18:53.712 --> 00:18:56.312
There are the adopters change within the next week.

00:18:56.752 --> 00:19:00.432
The early majority changes within the next month.

00:19:00.532 --> 00:19:04.552
I'm making these times up. And the late majority follows within the following

00:19:04.552 --> 00:19:09.432
month, and you've got almost 90% of the organization with you.

00:19:09.932 --> 00:19:16.872
And then he talks about the last final 10% or so, and he calls them the laggards.

00:19:17.492 --> 00:19:23.112
And those are the people who change is hard for, and they're going to wait and

00:19:23.112 --> 00:19:27.112
test the theory and see what happens and see where it goes.

00:19:27.112 --> 00:19:34.392
And you have to strategize change, like a safety change, like moving safety

00:19:34.392 --> 00:19:36.152
from a program to a practice.

00:19:36.492 --> 00:19:41.932
You have to strategize a new and different way to approach safety,

00:19:42.172 --> 00:19:49.172
knowing that all of those populations will accept this information and process

00:19:49.172 --> 00:19:53.792
this information and begin to practice this information at different rates.

00:19:53.792 --> 00:19:58.712
And about 10% of your organization is going to really drag at the bottom.

00:19:59.152 --> 00:20:04.512
And so he talks about how some strategies for changing that.

00:20:04.652 --> 00:20:10.672
And I thought those lists of strategies that he's talked about my whole academic

00:20:10.672 --> 00:20:15.952
career, and I've sat in a room and talked with him about it a million times,

00:20:16.192 --> 00:20:18.292
probably more likely with Ev.

00:20:18.412 --> 00:20:21.492
We sat in a restaurant somewhere having lunch and talked about it.

00:20:21.512 --> 00:20:23.512
But nonetheless, that's still a room.

00:20:24.192 --> 00:20:30.352
Those changes are really important as well. And that's kind of what this little book is doing.

00:20:31.372 --> 00:20:38.032
It's just a list of information. And I'm noticing as I read it out loud that

00:20:38.032 --> 00:20:43.792
it's maybe the first book I've ever written that I think makes more sense in

00:20:43.792 --> 00:20:46.292
audiobook than it does in the printed version,

00:20:46.492 --> 00:20:55.172
which I don't know what that means, but I'm noticing I like it better as I hear it than as I read it.

00:20:55.512 --> 00:20:58.892
And I kind of think it's just how, how information is given.

00:20:58.932 --> 00:21:03.632
I'm really trying to give this information to you in a new way and we'll see

00:21:03.632 --> 00:21:05.052
if it works. It's just an experiment.

00:21:05.872 --> 00:21:09.812
It's I'm, I'm just trying it, but I felt like it, the message was important

00:21:09.812 --> 00:21:12.332
and it's a message that I owed you.

00:21:12.392 --> 00:21:15.832
And so here it is that that's what that book is set up to do.

00:21:15.920 --> 00:21:21.040
Music.

00:21:21.511 --> 00:21:27.471
So it's called New Ideas for Old Problems, A Human Performance Approach to Sustainable

00:21:27.471 --> 00:21:30.311
Change, and it's available any place you buy stuff.

00:21:30.551 --> 00:21:34.171
And the audio book will be out really soon, I promise, because I'm sitting here

00:21:34.171 --> 00:21:35.451
reading it even as we speak.

00:21:35.551 --> 00:21:41.331
In fact, I took a break from reading the audio book to tell you about this book for the pod.

00:21:41.771 --> 00:21:45.091
So that's good. I hope everything's going great for you.

00:21:45.411 --> 00:21:51.031
It's a time of transition. It always is. This is a transitional time for weather

00:21:51.031 --> 00:21:55.931
and seasons, but it's also kind of a transitional time for organizations.

00:21:56.051 --> 00:21:59.791
It's always kind of an interesting time this time of year.

00:21:59.911 --> 00:22:04.471
It's maybe one of my favorite times of year because it is kind of transitional.

00:22:04.691 --> 00:22:07.891
And this is sort of when change starts to happen.

00:22:08.331 --> 00:22:13.211
And as we walk down this trail together, like we've done many times before,

00:22:13.491 --> 00:22:15.911
I'm kind of glad we're doing it.

00:22:16.191 --> 00:22:21.631
To me, when I get really frustrated and I think, oh man,

00:22:21.911 --> 00:22:26.411
I just remember that the work we're doing is done for the right reasons and

00:22:26.411 --> 00:22:33.011
it's good work and you're making the world a better place and you're good at

00:22:33.011 --> 00:22:36.591
it and we get to hang out together and talk about it. So that's good.

00:22:36.891 --> 00:22:39.891
Lots more coming up. I'm super excited about the pod.

00:22:40.111 --> 00:22:42.911
I mean, there's pretty interesting stuff coming up.

00:22:42.931 --> 00:22:47.131
It's really interesting stuff coming up that I'm not supposed to talk about

00:22:47.131 --> 00:22:54.811
until it's formalized, but I'm very excited about that and kind of everything else we're doing.

00:22:54.951 --> 00:22:58.631
So with that, I think that's what we're going to talk about.

00:22:58.711 --> 00:23:02.591
I hope you had a good walk with the dog or a good drive to work or whatever

00:23:02.591 --> 00:23:03.991
you do when you listen to the podcast.

00:23:04.311 --> 00:23:09.091
And I hope you at least kind of check this book out and look at it and see what you think.

00:23:10.811 --> 00:23:13.931
It's We'll see if it worked or not. It's kind of up to you to figure that out

00:23:13.931 --> 00:23:15.231
because I can't answer that question.

00:23:15.531 --> 00:23:18.931
Until then, learn something new every single day. Have as much fun as you possibly

00:23:18.931 --> 00:23:20.611
can. Be good to each other.

00:23:21.131 --> 00:23:24.231
Be kind. And for goodness sakes, you guys, be safe.

00:23:24.400 --> 00:23:35.065
Music.

Transcript

WEBVTT 00:00:00.017 --> 00:00:07.577 Okay, let's take a break for about 16 minutes here and stop recording this audio for this audio book. 00:00:09.057 --> 00:00:11.877 Man, that is like, I don't know. 00:00:11.937 --> 00:00:15.697 It seems like that would be a really, like if you had to torture somebody, 00:00:15.837 --> 00:00:17.457 that would be a good way to do it. We'll be right back.

00:00:19.120 --> 00:00:29.360 Music. 00:00:28.277 --> 00:00:31.297 Hey everybody todd conklin pre-accident investigation 00:00:31.297 --> 00:00:34.357 podcast how are you it is so good 00:00:34.357 --> 00:00:37.017 to hear your happy voice and to spend 00:00:37.017 --> 00:00:39.937 time with you so i have lots of reporting to 00:00:39.937 --> 00:00:43.077 give you this week big excitement at 00:00:43.077 --> 00:00:46.577 the winfield bluegrass festival oh yeah that was fun really had 00:00:46.577 --> 00:00:49.917 a good time saw lots of friends the weather 00:00:49.917 --> 00:00:53.097 was kind of weird it was either incredibly hot 00:00:53.097 --> 00:00:59.997 or so rainy and lightningingly lightning ish what is it how do what's the word 00:00:59.997 --> 00:01:04.657 when there's lots of lightning there was so much lightning that that you either 00:01:04.657 --> 00:01:09.877 were melting and having heat stroke or they couldn't do the show because of 00:01:09.877 --> 00:01:12.577 danger so it did start a really 00:01:12.657 --> 00:01:16.837 interesting discussion between the idea of risk and chance. 00:01:17.477 --> 00:01:22.897 So luck and risk or bad luck and risk. I always see chance as kind of a negative thing.

00:01:23.017 --> 00:01:26.557 It was a very interesting discussion to have with, you know, 00:01:26.557 --> 00:01:28.277 just people like normal people. 00:01:28.757 --> 00:01:33.977 So I think risk, you have some agency over chance. You don't have agency over. 00:01:34.537 --> 00:01:40.537 So then we could, I mean, it was a really interesting discussion because we 00:01:40.537 --> 00:01:44.937 were talking about getting hit by lightning is, you know, you have agency.

00:01:45.057 --> 00:01:49.797 You probably, you know, don't stand in the middle of the field and fly a kite with a key on it. 00:01:50.197 --> 00:01:53.537 Ben Franklin, get in here, but also it's lightning. 00:01:53.777 --> 00:01:57.097 So it was a very interesting discussion, but we had a really good time. 00:01:57.277 --> 00:02:00.037 I was going to look up really quick, the name of this band that I thought was 00:02:00.037 --> 00:02:03.757 so good in Winfield that I can't remember the name of that to introduce you 00:02:03.757 --> 00:02:07.597 guys to because it's totally worth getting introduced to.

00:02:07.997 --> 00:02:15.757 And they were great. It seems like if I can do this correctly, let me think. 00:02:15.917 --> 00:02:18.997 It seems like they were from California. 00:02:20.996 --> 00:02:27.836 And they were kind of blue.

They were definitely bluegrassy for sure. No question about it. 00:02:28.016 --> 00:02:34.256 But they were also really jazzy, kind of. 00:02:35.336 --> 00:02:38.456 And so that was interesting.

I don't know. 00:02:39.216 --> 00:02:46.136 It seemed like a really good, it was fun. I mean, it was, we definitely had a really good time. 00:02:47.416 --> 00:02:50.876 And they played great stuff.

I mean, really great stuff. 00:02:51.316 --> 00:02:57.396 Let me see. Can I find it? Oh, here's an article of everything that's ever happened at Winfield.

00:02:57.956 --> 00:03:02.116 All the bands that ever played there. Well, that's because everybody's played 00:03:02.116 --> 00:03:05.776 there. So that'll be kind of a list to everybody. 00:03:08.816 --> 00:03:12.056 AJ Lee and Blue Summit.

I found it. Ha-ha. 00:03:12.436 --> 00:03:17.316 There it is. There were also other great bands that were fun to listen to, 00:03:17.316 --> 00:03:20.696 but I really enjoyed AJ Lee and Blue Summit.

00:03:20.836 --> 00:03:27.176 They were worth listening to, and it was a pretty darn fun time. 00:03:27.656 --> 00:03:31.116 And then I drove around. I really had a good weekend. 00:03:31.356 --> 00:03:35.656 I mean, it was a good time, but had by all, if you think about it, 00:03:35.676 --> 00:03:36.836 and that's a good way to do it.

00:03:37.056 --> 00:03:41.656 And so that is kind of the fun that was had. 00:03:42.236 --> 00:03:45.076 Today's podcast, we're going to have a – let's jump into it. 00:03:45.076 --> 00:03:46.236 You want to? That would be a good idea.

00:03:50.596 --> 00:03:54.156 So as much as it sounds like we should have a discussion on risk and chance, 00:03:54.296 --> 00:03:57.416 and maybe we, you and I should have this discussion on risk and chance. 00:03:57.736 --> 00:04:01.376 Today, I'm going to talk to you about a little thing that's been going on that 00:04:01.376 --> 00:04:04.276 I haven't talked about at all for lots of reasons. 00:04:04.316 --> 00:04:07.816 One is, is that the timing didn't seem right to talk about it, 00:04:07.876 --> 00:04:09.996 but it's now probably right. 00:04:10.096 --> 00:04:14.676 I just actually put a new book up and some of you found it clearly.

00:04:14.816 --> 00:04:20.136 And I don't know how I feel about that because I'm not really sure where I am on this book at all. 00:04:21.428 --> 00:04:27.328 I did some presentation, let's say a year ago. It was a while ago. 00:04:27.788 --> 00:04:34.588 And it became really clear to me that there's a part of the discussion around 00:04:34.588 --> 00:04:36.788 diffusing this new safety stuff, 00:04:37.028 --> 00:04:43.628 hop and all the sundried items that go with it, that is not being talked about very much.

00:04:43.768 --> 00:04:50.108 And I thought there was a need to talk about it. And it's really not – this 00:04:50.108 --> 00:04:54.808 book's really not a book about human performance practices and safety. 00:04:55.468 --> 00:05:04.228 It's really a book about how to create sustainable change in the organization. 00:05:04.748 --> 00:05:11.248 And the back story is that people were talking about how difficult it is to 00:05:11.248 --> 00:05:13.008 get an organization to change.

00:05:13.248 --> 00:05:17.868 Well, that's not new knowledge. It's hard. I mean, it's very difficult. 00:05:18.008 --> 00:05:20.188 Change is hard, and it's always hard.

00:05:20.348 --> 00:05:23.988 And because it's been hard a while, there's been a lot of great people in the 00:05:23.988 --> 00:05:30.008 world that have gone out and really done some work around this on how change happens. 00:05:30.348 --> 00:05:34.388 And that became really – it just became really obvious to me that that's part 00:05:34.388 --> 00:05:36.068 of the discussion that wasn't being had. 00:05:36.728 --> 00:05:41.888 And so I thought, well, I kind of feel like, not that I wanted to write a book, 00:05:41.928 --> 00:05:44.808 because that's not, I didn't have that problem. 00:05:45.328 --> 00:05:51.048 But I thought, I kind of, I felt sort of obliged, like I owe some thoughts on this.

00:05:51.188 --> 00:05:53.948 And so I thought, well, I'm going to try to put this book together, 00:05:54.008 --> 00:05:57.748 but I'm going to do it differently than I do other books. 00:05:57.848 --> 00:06:04.928 This one, I want to focus on how we look at change, but I want to do it with 00:06:04.928 --> 00:06:07.328 mostly just kind of a series of lists. 00:06:07.408 --> 00:06:15.188 I mean, just kind of bulleted lists that sort of review not my experience. 00:06:15.865 --> 00:06:18.685 Theory and work because it's not my theory and 00:06:18.685 --> 00:06:21.625 work but the theory and work of people who do who 00:06:21.625 --> 00:06:25.965 do lots of change like edgar shine whom we talk about all the time and peter 00:06:25.965 --> 00:06:30.805 senge if you don't know him you know there's tremendous amount of research and 00:06:30.805 --> 00:06:37.225 then everett rogers it keeps coming up in the diffusion of innovation and new 00:06:37.225 --> 00:06:40.785 ideas and i thought well you know that's he was my advisor.

00:06:40.985 --> 00:06:46.525 I mean, I know lots about that because I used to hang out with him. He comes to the house. 00:06:46.685 --> 00:06:50.365 I mean, it was, it's, he was a friend. I mean, so I had lots to talk about.

00:06:50.385 --> 00:06:52.725 So I thought I'm going to write this book. 00:06:52.825 --> 00:06:58.625 And so the book is entitled new ideas for old problems, a human performance 00:06:58.625 --> 00:07:01.165 approach to sustainable change. 00:07:01.745 --> 00:07:04.425 But it's not, it's not a book. 00:07:05.365 --> 00:07:09.345 It's just different.

Like I'm noticing as I'm reading it for the audio book, 00:07:09.445 --> 00:07:12.225 because Because that's really an important thing to do. 00:07:12.385 --> 00:07:19.685 And so that's what I'm doing right now, actually. I stopped to actually record the podcast for the pod. 00:07:20.545 --> 00:07:24.665 This is a book that I thought, I'm not going to write this...

00:07:25.534 --> 00:07:31.294 With a bunch of case studies and talk about how the safety program diffused 00:07:31.294 --> 00:07:34.574 through the organization because they're always so different. 00:07:34.734 --> 00:07:37.334 I mean, there's not two that are going to be alike. 00:07:37.934 --> 00:07:41.334 What I'm going to do is focus on really some 00:07:41.334 --> 00:07:50.734 lists of things that will actually help people maybe trigger knowledge and trigger 00:07:50.734 --> 00:07:58.634 ideas and build a hunger to look at this more and to think about change not 00:07:58.634 --> 00:08:00.234 as something that's accidental, 00:08:00.474 --> 00:08:03.534 but as actually something that's kind of deliberate. 00:08:03.714 --> 00:08:08.234 The problem with thinking about change as deliberate is that the process of 00:08:08.234 --> 00:08:13.674 changing Changing has some very deliberate moments, but change itself happens 00:08:13.674 --> 00:08:15.434 kind of at its own rate of speed.

00:08:15.874 --> 00:08:22.714 And so I put this book together and it's not very long and the typeface is big. 00:08:22.894 --> 00:08:25.454 I think that's definitely a function of me getting older. 00:08:25.974 --> 00:08:32.854 But it's not a book that promises, it's not like the other books I've written. Let's just say that.

00:08:33.114 --> 00:08:36.154 But it is a book and it sounds like I'm making excuses. I'm not. 00:08:36.154 --> 00:08:42.674 I mean, it's a book that really talks about using lists and bulleted highlights 00:08:42.674 --> 00:08:45.814 on some things that are important when you think about change. 00:08:45.954 --> 00:08:48.394 And it's only it's in six chapters.

00:08:48.694 --> 00:08:51.934 There's an introduction to sort of produce this idea. 00:08:52.674 --> 00:08:57.374 Then we talk about the new safety ideas for old safety problems, 00:08:57.654 --> 00:09:00.394 which is kind of what we talk about all the time anyway. 00:09:00.494 --> 00:09:05.234 So that's not even terribly interesting. Then we talk about the speed at which 00:09:05.234 --> 00:09:07.374 change happens, the speed of improvement.

00:09:07.834 --> 00:09:13.494 And that discussion is a pretty interesting discussion because change happens 00:09:13.494 --> 00:09:16.474 not when you put it on the plan, 00:09:16.754 --> 00:09:21.074 not when you put the calendar together, not when you create the strategy, 00:09:21.214 --> 00:09:25.454 but change happens as people start changing. Right. 00:09:26.047 --> 00:09:30.127 And the one thing you don't have a tremendous amount of control over is how 00:09:30.127 --> 00:09:35.747 people take these new ideas in, think through these new ideas, 00:09:35.987 --> 00:09:38.407 and then start to practice these new ideas. 00:09:38.587 --> 00:09:43.007 That's happening at their rate of speed, not at your rate of speed.

00:09:43.207 --> 00:09:44.867 And so that's a really important discussion. 00:09:45.187 --> 00:09:47.827 And the other thing I'll tell you, just because I think it's worthwhile, 00:09:48.187 --> 00:09:53.387 is that your organization doesn't change as one thing because your organization 00:09:53.387 --> 00:09:56.747 is not one thing. It's kind of the origin of the word organization. 00:09:57.447 --> 00:10:03.267 There are many little individual parts that come together to perform some kind of function.

00:10:03.367 --> 00:10:05.967 That's the definition of the organization. 00:10:06.567 --> 00:10:12.807 Those individual little parts are going to move at their own rate of speed and in their own way. 00:10:12.907 --> 00:10:18.967 And so one part of your organization will move quicker and differently than 00:10:18.967 --> 00:10:23.827 another part of your organization that may move slower and more methodically. 00:10:23.827 --> 00:10:33.627 Then the fourth chapter, we talk about leadership success will take an organizational change.

00:10:34.167 --> 00:10:42.947 So they're really connected. How leaders respond and how change happens aren't separate things. 00:10:43.687 --> 00:10:47.447 One creates the other, and it's kind of like a cycle. 00:10:47.447 --> 00:10:53.707 It's like an endless loop that as leaders understand and change what they want 00:10:53.707 --> 00:10:58.367 from the organization, the organization begins to understand and change what 00:10:58.367 --> 00:11:01.947 it gives to leadership, and the cycle continues.

00:11:03.047 --> 00:11:07.687 On and on and on and on. But one of the ways you can get different outcomes 00:11:07.687 --> 00:11:09.927 is to ask different questions. 00:11:10.747 --> 00:11:19.367 So one of the ways organizations can change is in fact by managing or strategizing 00:11:19.367 --> 00:11:24.187 or measuring or monitoring or asking for different things. 00:11:24.367 --> 00:11:30.187 So that connection between leadership and change is really an important part of the process.

00:11:30.947 --> 00:11:36.687 Then the fifth chapter talks about the fact that the change is a journey of 00:11:36.687 --> 00:11:40.827 continuous improvement, which that's a term you've used your whole career. 00:11:41.007 --> 00:11:45.627 I mean, that's a term that's maybe a little bit tired and worn out, 00:11:45.707 --> 00:11:51.807 but it's actually a really pretty good way to talk about how organizations function 00:11:51.807 --> 00:11:55.327 and organizations that are vital and effective, 00:11:55.587 --> 00:12:01.607 and usually that means profitable and provide high-value, critical products, 00:12:02.267 --> 00:12:07.347 make the world a better and different place, those organizations are vital because 00:12:07.347 --> 00:12:09.907 they're continuously improving. 00:12:10.127 --> 00:12:12.247 They're constantly getting better. 00:12:12.527 --> 00:12:18.627 And then the final chapter is just a kind of a list of things that I thought 00:12:18.627 --> 00:12:24.407 were kind of important to include, but don't really need a lot of discussion, 00:12:24.687 --> 00:12:25.887 like start immediately.

00:12:26.507 --> 00:12:30.267 I don't know what else you say other than once you say start immediately, what do you say? 00:12:30.287 --> 00:12:35.007 Do you define what start means and then what immediately means and then rephrase 00:12:35.007 --> 00:12:36.227 it in three different languages? 00:12:36.707 --> 00:12:41.427 They're just tidbits of information that are taken from the body of knowledge 00:12:41.427 --> 00:12:46.447 that exists out there around organizational change that I thought were most 00:12:46.447 --> 00:12:49.567 profound and probably most important 00:12:49.567 --> 00:12:55.967 but read that with a grain of salt to actually making change happen. 00:12:56.844 --> 00:12:59.944 And that's kind of the entire book.

It's a little, it's not very, 00:13:00.044 --> 00:13:01.684 I mean, it's not big. It's not scary. 00:13:01.884 --> 00:13:06.564 It has a pretty cool cover. I like the cover, but you shouldn't judge a book by its cover.

00:13:06.904 --> 00:13:13.484 But that's the discussion. And what this does is not through a series of stories, 00:13:13.644 --> 00:13:16.904 not through a series of case studies, which would have been, 00:13:16.944 --> 00:13:19.044 I mean, that's a great book and someone should write it. 00:13:19.664 --> 00:13:24.924 But it's kind of the beginning conversation of sustainability. 00:13:24.924 --> 00:13:30.084 And that's a pretty important conversation to have because one of the big lessons 00:13:30.084 --> 00:13:38.044 that I learned over and over again is that change is not permanent and improvement is not permanent.

00:13:38.444 --> 00:13:42.644 And so when we talk about sustainability, we're not talking about once we get 00:13:42.644 --> 00:13:45.624 to point X, we're there and can move on to point Y. 00:13:46.164 --> 00:13:50.704 No, organizations ebb and flow. They move forwards and backwards. 00:13:51.044 --> 00:13:57.184 And that's pretty normal.

And because that's pretty normal, that's kind of how things work. 00:13:57.744 --> 00:14:02.044 And so that becomes kind of depressing. 00:14:02.704 --> 00:14:08.204 And there is kind of a depressing angle to this, but also kind of exciting. 00:14:08.204 --> 00:14:12.544 And you'll see I use a piece of Greek mythology.

00:14:12.744 --> 00:14:18.524 I don't use it well, but I use a piece of Greek mythology to really talk through 00:14:18.524 --> 00:14:27.064 the potential frustration that everyone has in trying to get an organization to get better. 00:14:27.344 --> 00:14:33.464 And it is kind of a big job. And what's amazing is you work really, 00:14:33.564 --> 00:14:38.284 really hard and you gain ground and then you lose ground and then you gain ground 00:14:38.284 --> 00:14:41.644 and then you lose ground and it happens over and over again. 00:14:41.944 --> 00:14:48.964 And so that is important to recognize early because one of the things that maturity 00:14:48.964 --> 00:14:56.184 and experience gives you is a pretty realistic understanding that the idea of 00:14:56.184 --> 00:14:58.684 creating continuous improvement is just that.

00:14:59.734 --> 00:15:04.814 It's a continuous effort to get better. And so think about it, 00:15:04.834 --> 00:15:10.434 not necessarily organizationally, but think about it in your own personal life, 00:15:11.314 --> 00:15:15.854 that you're kind of on this constant journey of getting better, 00:15:16.054 --> 00:15:21.894 getting smarter, getting faster, getting thinner, getting healthier, getting better. 00:15:22.834 --> 00:15:28.714 And that it's a continuous journey. And that journey is best defined by saying 00:15:28.714 --> 00:15:36.274 there are periods of great success followed by periods where the effort ebbs 00:15:36.274 --> 00:15:41.194 and we backslide a little and that that's normal.

00:15:41.574 --> 00:15:49.774 And what the scholars in this field talk about is how we have to try to backslide 00:15:49.774 --> 00:15:55.174 less each time and that that is, in fact, an improvement. 00:15:55.574 --> 00:15:59.254 And so that's a really interesting discussion. And then finally, 00:15:59.394 --> 00:16:03.634 and I kind of teased this earlier, finally, there's a really nice discussion 00:16:03.634 --> 00:16:08.594 with the theory of diffusion of innovation, 00:16:08.854 --> 00:16:12.614 which is kind of really important. 00:16:12.614 --> 00:16:17.534 And you've heard about it before, because it's a big part of the discussion 00:16:17.534 --> 00:16:20.774 of how organizations and new ideas happen.

00:16:21.294 --> 00:16:25.654 And it comes from this guy, Everett Rogers. And you've probably seen his work. 00:16:26.554 --> 00:16:31.514 He's got a little chart he's drawn. And that chart sort of helps us understand 00:16:31.514 --> 00:16:35.874 how people diffuse information.

00:16:36.654 --> 00:16:37.654 And he's got... 00:16:38.435 --> 00:16:45.035 And really, there's five categories of people. They're not really categories. 00:16:45.735 --> 00:16:52.095 He divides the organization up into five distinct types of people.

00:16:52.475 --> 00:16:55.735 And his research is great. I mean, we talk about it a bunch. 00:16:55.815 --> 00:16:59.755 It actually comes from the study of hybrid seed corn. 00:17:00.035 --> 00:17:04.255 But what he did is he looked at how new ideas spread out.

00:17:04.575 --> 00:17:11.535 And he said, it's really interesting. There's a small percentage of people that he calls innovators. 00:17:11.995 --> 00:17:15.495 And those are the people that are trying everything new all the time. 00:17:15.555 --> 00:17:19.555 They've got the best cell phone and the coolest car and the latest computer 00:17:19.555 --> 00:17:23.775 and the latest pen and the latest notebook and the latest tablet.

00:17:24.275 --> 00:17:27.035 They're innovators. And that's a pretty small group of people, 00:17:27.075 --> 00:17:29.275 but your organization definitely has innovators in it. 00:17:29.555 --> 00:17:33.195 And those people try things early. early 00:17:33.195 --> 00:17:36.295 they know stuff will fail and they know that nothing's 00:17:36.295 --> 00:17:39.255 permanent they're really comfortable with that but what they're interested 00:17:39.255 --> 00:17:42.955 in is what are the newest latest ideas and 00:17:42.955 --> 00:17:50.155 so those people those innovators they need one strategy to help change and that 00:17:50.155 --> 00:17:54.595 strategy is very different from the other four categories the second category 00:17:54.595 --> 00:17:59.495 talks about our early adopters so they're right on the heels of the innovator.

00:17:59.515 --> 00:18:01.595 They wait for the innovator to buy the new tablet. 00:18:02.235 --> 00:18:05.095 They look at it and they think, I need one of those. And they go out and get 00:18:05.095 --> 00:18:05.955 one almost immediately. 00:18:06.655 --> 00:18:10.655 And early adopters are a larger percentage of the organization.

00:18:10.895 --> 00:18:17.495 In fact, there's probably, you know, almost 20% of the organization is either 00:18:17.495 --> 00:18:19.715 an innovator or an early adopter. 00:18:20.355 --> 00:18:23.575 So that's a pretty large chunk of the organization. 00:18:24.295 --> 00:18:29.455 Once the early adopters get it, then Rogers talks about something called the early majority. 00:18:30.255 --> 00:18:32.515 And then he talks about the late majority.

00:18:33.592 --> 00:18:41.532 And between the early majority and the late majority, that's about another 70% of the organization. 00:18:42.032 --> 00:18:47.952 So the bulk of your organization is really pretty good with changing. 00:18:48.432 --> 00:18:53.372 The early ones, the innovators change very quickly the next day. 00:18:53.712 --> 00:18:56.312 There are the adopters change within the next week.

00:18:56.752 --> 00:19:00.432 The early majority changes within the next month. 00:19:00.532 --> 00:19:04.552 I'm making these times up. And the late majority follows within the following 00:19:04.552 --> 00:19:09.432 month, and you've got almost 90% of the organization with you. 00:19:09.932 --> 00:19:16.872 And then he talks about the last final 10% or so, and he calls them the laggards.

00:19:17.492 --> 00:19:23.112 And those are the people who change is hard for, and they're going to wait and 00:19:23.112 --> 00:19:27.112 test the theory and see what happens and see where it goes. 00:19:27.112 --> 00:19:34.392 And you have to strategize change, like a safety change, like moving safety 00:19:34.392 --> 00:19:36.152 from a program to a practice. 00:19:36.492 --> 00:19:41.932 You have to strategize a new and different way to approach safety, 00:19:42.172 --> 00:19:49.172 knowing that all of those populations will accept this information and process 00:19:49.172 --> 00:19:53.792 this information and begin to practice this information at different rates. 00:19:53.792 --> 00:19:58.712 And about 10% of your organization is going to really drag at the bottom.

00:19:59.152 --> 00:20:04.512 And so he talks about how some strategies for changing that. 00:20:04.652 --> 00:20:10.672 And I thought those lists of strategies that he's talked about my whole academic 00:20:10.672 --> 00:20:15.952 career, and I've sat in a room and talked with him about it a million times, 00:20:16.192 --> 00:20:18.292 probably more likely with Ev. 00:20:18.412 --> 00:20:21.492 We sat in a restaurant somewhere having lunch and talked about it. 00:20:21.512 --> 00:20:23.512 But nonetheless, that's still a room.

00:20:24.192 --> 00:20:30.352 Those changes are really important as well. And that's kind of what this little book is doing. 00:20:31.372 --> 00:20:38.032 It's just a list of information. And I'm noticing as I read it out loud that 00:20:38.032 --> 00:20:43.792 it's maybe the first book I've ever written that I think makes more sense in 00:20:43.792 --> 00:20:46.292 audiobook than it does in the printed version, 00:20:46.492 --> 00:20:55.172 which I don't know what that means, but I'm noticing I like it better as I hear it than as I read it.

00:20:55.512 --> 00:20:58.892 And I kind of think it's just how, how information is given. 00:20:58.932 --> 00:21:03.632 I'm really trying to give this information to you in a new way and we'll see 00:21:03.632 --> 00:21:05.052 if it works. It's just an experiment. 00:21:05.872 --> 00:21:09.812 It's I'm, I'm just trying it, but I felt like it, the message was important 00:21:09.812 --> 00:21:12.332 and it's a message that I owed you.

00:21:12.392 --> 00:21:15.832 And so here it is that that's what that book is set up to do. 00:21:15.920 --> 00:21:21.040 Music. 00:21:21.511 --> 00:21:27.471 So it's called New Ideas for Old Problems, A Human Performance Approach to Sustainable 00:21:27.471 --> 00:21:30.311 Change, and it's available any place you buy stuff. 00:21:30.551 --> 00:21:34.171 And the audio book will be out really soon, I promise, because I'm sitting here 00:21:34.171 --> 00:21:35.451 reading it even as we speak.

00:21:35.551 --> 00:21:41.331 In fact, I took a break from reading the audio book to tell you about this book for the pod. 00:21:41.771 --> 00:21:45.091 So that's good. I hope everything's going great for you. 00:21:45.411 --> 00:21:51.031 It's a time of transition.

It always is. This is a transitional time for weather 00:21:51.031 --> 00:21:55.931 and seasons, but it's also kind of a transitional time for organizations. 00:21:56.051 --> 00:21:59.791 It's always kind of an interesting time this time of year. 00:21:59.911 --> 00:22:04.471 It's maybe one of my favorite times of year because it is kind of transitional.

00:22:04.691 --> 00:22:07.891 And this is sort of when change starts to happen. 00:22:08.331 --> 00:22:13.211 And as we walk down this trail together, like we've done many times before, 00:22:13.491 --> 00:22:15.911 I'm kind of glad we're doing it. 00:22:16.191 --> 00:22:21.631 To me, when I get really frustrated and I think, oh man, 00:22:21.911 --> 00:22:26.411 I just remember that the work we're doing is done for the right reasons and 00:22:26.411 --> 00:22:33.011 it's good work and you're making the world a better place and you're good at 00:22:33.011 --> 00:22:36.591 it and we get to hang out together and talk about it. So that's good.

00:22:36.891 --> 00:22:39.891 Lots more coming up. I'm super excited about the pod. 00:22:40.111 --> 00:22:42.911 I mean, there's pretty interesting stuff coming up. 00:22:42.931 --> 00:22:47.131 It's really interesting stuff coming up that I'm not supposed to talk about 00:22:47.131 --> 00:22:54.811 until it's formalized, but I'm very excited about that and kind of everything else we're doing.

00:22:54.951 --> 00:22:58.631 So with that, I think that's what we're going to talk about. 00:22:58.711 --> 00:23:02.591 I hope you had a good walk with the dog or a good drive to work or whatever 00:23:02.591 --> 00:23:03.991 you do when you listen to the podcast. 00:23:04.311 --> 00:23:09.091 And I hope you at least kind of check this book out and look at it and see what you think. 00:23:10.811 --> 00:23:13.931 It's We'll see if it worked or not.

It's kind of up to you to figure that out 00:23:13.931 --> 00:23:15.231 because I can't answer that question. 00:23:15.531 --> 00:23:18.931 Until then, learn something new every single day. Have as much fun as you possibly 00:23:18.931 --> 00:23:20.611 can. Be good to each other.

00:23:21.131 --> 00:23:24.231 Be kind. And for goodness sakes, you guys, be safe. 00:23:24.400 --> 00:23:35.065 Music.

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