Show Notes
Join Todd Conklin in a thought-provoking discussion on the unexpected dynamics of podcasting and the complexities of gauging audience interest. Through candid reflections, Todd explores how unpredictability drives innovation, emphasizing the importance of continuous learning and adaptation in uncertain times. Discover the challenges of initiating change in high-risk environments and the role of safety as a presence, rather than an absence, of failures.
Dive into Todd's new book, "New Ideas for Old Problems: A Human Performance Approach to Sustainable Change," which offers fresh perspectives on safety and organizational improvement. Learn about the incremental nature of change and the critical shift from traditional safety metrics to a broader understanding of safety as an organizational capacity. The episode invites listeners to rethink conventional approaches and consider monitoring progress through new lenses.
Explore how new ideas can be seamlessly integrated into existing systems and the ongoing journey towards more resilient and reliable organizations. Todd shares personal insights and the inspiration behind his latest work, encouraging listeners to engage with innovative concepts and apply them in diverse contexts. This episode is a must-listen for anyone interested in evolving safety standards and fostering sustainable change within their organizations.
Show Transcript
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So let's have a conversation about a project I just did that you might find interesting.
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And some of you have already found
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it interesting because I've seen some feedback on the interest level.
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And I'm always surprised by what works and what doesn't work,
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what people think is interesting, what people don't think.
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Like in the podcast, episodes that I'm super excited about, I mean,
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like, this one's going to be great, don't get the same feedback.
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And episodes where I'm like, that one could have been so much better.
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Huge number of downloads.
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So I'm convinced I don't know what people want or like.
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But I'm all right with that because it keeps me trying.
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The enemy of learning is knowing.
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And the minute I know something, then I'll stop learning something.
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So I think it's actually good for me that I don't know what people want from me. We'll be right back.
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Music.
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Hey, everybody. Todd Conklin, Pre-Accident Investigation Podcast. How are you?
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I hope you're doing great. I mean, that's my wish for everybody.
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I hope everybody's doing great. it is an interesting time to be alive.
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Without question, it's an interesting time to be alive.
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Now, to be fair, I would guess throughout history, people have always said that.
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And that's the interesting thing about progress. And it's the really interesting
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part of uncertainty is that it's probably always, it's always interesting to see society develop.
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And there's always a question about what's going to happen next.
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And because, generally speaking, human beings, for many reasons,
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we could talk about all of them, or not inclusively, but tons of them,
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but for many reasons, human beings aren't very good at predicting the future.
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We know that we don't know what will happen next.
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And to me, what's been so interesting is that right now, uncertainty levels
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are high. Risk is continuously high and in motion.
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And we're expected to function, to produce, to work in the midst of high risk and high uncertainty.
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Well, that's an interesting time to be alive. And that's kind of right where
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we find all of us. We find ourselves right in that position.
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And what's amazing is that we're really learning and growing and improving.
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But improvement happens kind of incrementally. And I've said it before.
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I mean, I'm sure I'll say it again.
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Improvement's relatively hard to measure using classic metrics,
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because classic metrics can tell us how we've done, but they're not very good
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at telling us how we're doing or where we're moving.
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And so if you kind of shift from the idea that we can measure things in order
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to manage things, which is really kind of a left-handed way to say we measure
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things in order to control things,
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to more of a notion that we monitor and we can sense improvement by not measuring,
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but by monitoring, by thinking of it kind of like a gas gauge, right?
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I mean, it's not a metric per se, or even a compass might work, right?
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You can sort of see to what degree you're making a difference,
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to what degree things are happening.
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And that's kind of part of what we want to talk about today.
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Because I've told you before, and I'm sure we'll have this conversation again,
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so don't worry if you miss it, That what we really do in our jobs,
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helping organizations improve their stability,
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their resilience, their reliability, their safety.
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Those kind of things we do, right?
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What we're really doing is helping an organization learn and change, learn and improve.
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And so I became really fixated on the fact that this idea that we want to create
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change in an uncertain environment and that that's not easy to do because change is hard.
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Change even for the good is hard.
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I mean, it's just difficult.
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And change that sort of falls on top of us where we don't have a lot of control
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or say-so or engagement, that changes even harder.
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And so I started thinking about that and I thought, well, I wonder what this
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all means and how can we take this and learn from it?
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How can we take this and really think about it?
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And what happened is I started to keep a little list. And that's what I want
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to talk about today is this little list that I started keeping and what happened with it.
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Music.
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So I just published a book pretty recently, and you may be listening to it right now.
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I mean, that's how recent it is. And the book is entitled New Ideas for Old
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Problems, A Human Performance Approach to Sustainable Change.
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And it's not really per se a cookbook on how to change safety or the 10 steps
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to make a better safety culture or the five principles to human performance.
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Or name any safety book, and there's a million of them out there.
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This book really is kind of a collection of thoughts and ideas that were rattling
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around in my head that I didn't really know what to do with,
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but I knew were pretty important.
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And when I started looking at this list, ICAP, and you probably do the same thing.
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You hear an interesting thing, or you have an interesting idea,
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or there's an interesting question to ask, I kind of jot it down because I think,
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well, maybe I'll come back to this or maybe I'll need some time to think on it.
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And this will force me to actually think about what I was thinking about.
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And so I started keeping this list and I guess I've been doing this a while.
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And if we've talked before, and we probably have,
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you know that one of the best places, at least for me to think,
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is when I go out and ride my bike around because I don't really have an agenda for my bike ride.
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I'm just riding around. I'm just, I'm getting out. I'm enjoying the great outside.
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I'm traveling around. It's really fun. I get to see and say hello to people
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because I really practice preventative politeness.
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So if I'm nice to you before you're mean to me, then you won't yell at me for
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riding my bicycle on the sidewalk.
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You'll have to say hello. And so one of the things that happened is in these
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bike rides, I think about stuff.
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And one of the challenges that I've been thinking about a lot lately,
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and it probably makes sense if you think about it in the timing of everything
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that's happening, is how we can actually help organizations change.
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Because talking about these new ideas for safety, right, they're exciting.
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And you can really whip people into kind of a frenzy for a little bit.
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But then the problem is, is what do they do with it? How do they apply these ideas to real life?
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And maybe even more richly, how do they apply these rather new ideas to a mature
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system that generally is functioning pretty well?
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Our old safety system isn't bad.
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It's just not good.
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Do we want to throw the old system away to actually use this new system?
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And what do we do differently to ensure that, A, we're actually changing our
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approach, our philosophy of safety.
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We're changing the definition of safety.
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And once we get that shift in
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the conversation, how do we get it to sink in? How do we get it to stick?
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How do we get it to be sustainable in the smallest sustainable,
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not in the largest sustainable use of the word? How do we get organizations to take that on?
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And this all started to be really honest with you, because why not?
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Might as well be honest at this point. Kind of no benefit in not being honest.
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Is I thought a lot about the new definition.
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So one of the things we've done, you and I together, and it's been kind of an important thing.
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I don't know if it feels important because we're doing it and we do it all the
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time. And so it feels a little bit old hat.
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Like these are ideas we've had. We've had these for years. Don't bother me with
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these. I already know that.
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And yet every time we say this new definition to a group of people,
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it may be their first time to actually think about the problem that way.
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And the definition is really easy.
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Traditionally, we've defined safety as the absence of injuries.
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In fact, we've measured safety as the absence of injuries.
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And we've done it for years. In fact, I think it's fair to say we have kind
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of a lot of maturity around that definition of safety, and that maturity has
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ended up coding itself into our systems and processes,
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especially things like regulatory compliance and contract language.
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So people will look at your reportability numbers and determine whether you
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are a good company or a bad company, whether you're in compliance or out of
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compliance, whether you're contractable or not contractable.
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So that's a pretty deep ingrained notion that.
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For a rather old and tired definition of safety.
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Because one of the things probably most of us will agree, I'm guessing,
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although if you don't agree, you're still welcome, I'm glad you're here,
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is that safety is not the absence of accidents.
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Safety is the presence of capacity. It's the presence of barriers and controls
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and leadership and training and direction and culture and all the things we talk about.
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Safety's job isn't to take bad things out of the workplace, because we're never
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going to do that, because there's always bad things in the workplace.
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And every time we remove one bad thing, two new ones come in.
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Safety's job is to put good things into the workplace.
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And that's always true. You don't make a system better by removing the failure.
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You make a system better by adding in the capacity.
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And so we build this case that says organizations that are actually safe or
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safer or responding safely, I even think that's a better use.
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The reason they're so safe is not because they don't fail, not because they
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don't have events, not because bad things don't happen.
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The reason they're so safe is because they have capacity that when something happens,
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they have the ability to absorb or to recover or to respond, or as David Wood says,
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to gracefully extend their processes so that they can encapsulate the event
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without having the horrific consequence.
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So we know that. That definition is a big part of it.
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And when we share it, that probably is earth-shattering to some people.
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I know it is. I mean, even today, it's earth-shadowing to people.
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The crazy thing is that idea is a pretty easy thing to introduce,
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but how do we get it to stick?
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How do we get it so that that idea slowly becomes the dominant thought?
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And soon, contract language and governance language stops looking at the presence
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of injuries and starts looking at the presence of capacity. How are we going to get there?
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Well, that's kind of what the lists started to do,
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is they started to really approach this idea, that how can we create the conversation
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that helps this change stick around a while.
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It may not be permanent because kind of nothing is.
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Organizations are constantly ebbing and flowing. That's what they do.
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But in fact, it's a worthwhile way to start hardwiring into our processes,
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practices, systems, and eventually our organizations, these new ideas.
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And so these lists started to appear.
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And the funny thing about these lists is that they really were just ideas.
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And they weren't really created to, you know, go together.
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I mean, I didn't make a list of a special category, all these things go into
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page one. No, it wasn't like that at all.
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These were individual ideas that I was thinking about, and yet they started to come together.
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And that's what led to this little book.
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It's not a big book at all. In fact, it's probably less than an hour's read.
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And I made a mistake with the publisher, and the typeface is really large.
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I didn't mean for the typeface to be large, but I must tell you,
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friends, that there's something comfortable about large typefaces.
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It's pretty easy to read. I'll just say that. I mean, I don't know if you've
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noticed as you get older, your eyes don't change.
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You're super young and agile and amazing, but the typefaces get fuzzier.
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Well, this kind of corrects for that with this large fit. And what this book
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does is it really talks kind of about five categories.
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One is that this new safety idea is really some new ideas, new philosophies,
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new approaches for really an old set of problems.
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So that's helpful because that allows us the ability to kind of bridge these
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new things in a new way. And that's pretty cool.
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Then it talks about the rate of which change happens and the rate of which change takes hold.
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And that one of the things that the list kept showing up is that change doesn't
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happen when you want it to, change happens when the people want it to happen.
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And so you can have the best plan in the world, in the whole world,
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and yet not really manage the moment the new idea diffuses into the world.
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The third category is that leadership being successful in managing this new
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change means that the organization will have to change as well.
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That leadership and the organization are so intertwined, so interlaced,
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that one really can't move well without the other.
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And that if we want leadership to succeed, we have to create organizational
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systems and process an opportunity for leaders to, in fact, succeed.
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And that's really important. And then the fourth one is the idea that this is
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really a journey of continuous improvement that happens in degrees of change
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and increments of change.
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And because it's incremental, because that's how change happens,
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it's not going to be a big bang rollout. Boom.
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On Tuesday, we're going to have a brand new system and everything will be different.
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That's not very successful. But slow incremental change and change that's attached
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from old ideas to new ideas, change is kind of like a bridge.
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Those ideas are in fact the ideas
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that are most successful and what's
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remarkable about this little book and i'm not saying the book itself is remarkable
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it really is sort of a collection of lists it's not it's not like other books
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it doesn't have a lot of case studies and it doesn't have a thread that runs
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through it i mean i guess there is a thread that runs through it And that threat is change.
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What it does do, however, is just introduce a lot of ideas that may, in fact,
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influence the discussions and the approaches that you take for really any kind of change.
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This is specifically written around the idea of doing safety in a new way.
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But it's totally effective for a big bang rollout of a new software system or
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a new HR process or a new ops system or a new procedural tracking and management,
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a corrective action program.
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It's any kind of program where you're going from an old idea to a new idea.
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And there's a compelling reason why that happens.
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And one of the things that I think this book did for me, I'm curious to see
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what you think when you pick it up.
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But one of the things it did for me was it just helped me understand the incremental
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nature, the degree of which change happens, and how the battle we're fighting is not this giant.
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Philosophical shift, but in fact, it's hundreds and hundreds and hundreds of
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little tiny philosophical shifts, which helps me think, wow,
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this redefinition of safety is probably pretty important because what the redefinition
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of safety does is it kind of starts in a small way, a new conversation.
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And that is pretty interesting. Now, the book itself was kind of fun to put together.
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I mean, I had a great time doing it. And as you know, because I've probably
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told you before, when I do a project like this, I usually try to find a place
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where I'm sort of out of the flow.
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So I'm far enough away that people can't call me.
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And I usually try to go to someplace where there's not a tremendous amount of distractions.
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And I'll just kind of sit down somewhere comfortable and start to write some of these ideas down.
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But this one was easy because a lot of the ideas I'd already written down.
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And so I would take these lists and kind of expand on those ideas within each
00:19:03.761 --> 00:19:05.301
one of the sections of the book.
00:19:05.661 --> 00:19:09.401
And so it's going to look like that.
00:19:09.701 --> 00:19:13.921
It's not going to be this smooth flowing river of information,
00:19:13.921 --> 00:19:18.161
but I'm not sure that's what you need when you talk about sustaining change,
00:19:18.441 --> 00:19:20.141
big philosophical shifts.
00:19:20.321 --> 00:19:24.741
When you're talking about doing safety in a new way, you don't probably need
00:19:24.741 --> 00:19:31.501
a complete roadmap because everybody's journey is completely and totally different.
00:19:32.539 --> 00:19:37.179
Our journey is not like your journey and other companies journeys won't be like
00:19:37.179 --> 00:19:38.039
other companies journeys.
00:19:38.539 --> 00:19:43.459
What you need are some ideas and maybe some discussion around the timing,
00:19:43.719 --> 00:19:46.219
the speed of which change happens.
00:19:46.599 --> 00:19:49.499
And that'll help you sort of judge where you are.
00:19:49.879 --> 00:19:54.519
And then I tried really hard to give you things to monitor, not to measure,
00:19:54.699 --> 00:19:57.919
but to monitor. Are we hearing different conversations?
00:19:58.179 --> 00:20:00.599
Are we seeing different outcomes?
00:20:00.879 --> 00:20:03.499
Do we have more effective corrective actions?
00:20:03.819 --> 00:20:07.359
Are we closing corrective? Do we have fewer maintenance reworks?
00:20:07.679 --> 00:20:12.619
Are we getting more and richer near misses?
00:20:13.139 --> 00:20:17.239
Those are all things you can kind of monitor. You don't necessarily need to
00:20:17.239 --> 00:20:21.679
measure them, but you can say, you know, our number of near misses is up.
00:20:22.419 --> 00:20:27.199
Even if it's up by one, it's up. And let's see if it continues to be up.
00:20:27.239 --> 00:20:31.099
And if it stops being up and starts either leveling out or going down,
00:20:31.359 --> 00:20:34.639
then that helps us understand. And that's what this book talks about.
00:20:34.839 --> 00:20:40.259
That helps us understand that we've probably got to look for other ways to understand
00:20:40.259 --> 00:20:42.279
how the change is diffusing.
00:20:42.819 --> 00:20:48.719
And one of the very lucky things that I got to do is to actually talk in detail
00:20:48.719 --> 00:20:51.419
about how ideas diffuse.
00:20:52.259 --> 00:20:57.639
So I studied for my doctorate with a gentleman named Everett Rogers,
00:20:57.639 --> 00:21:04.079
who wrote a really, really famous scholarly book called The Diffusion of Innovation.
00:21:04.079 --> 00:21:06.039
I've talked about it before on the podcast.
00:21:06.279 --> 00:21:11.479
And it's a really famous, it's a really important book, because he was really
00:21:11.479 --> 00:21:15.959
the first person to look at how new ideas moved through organizations,
00:21:15.959 --> 00:21:21.019
or new ideas move through governments or new ideas move through society.
00:21:21.659 --> 00:21:26.319
And what he studied, because he grew up in Iowa, I mean, just a country boy,
00:21:26.439 --> 00:21:32.299
just a farm boy, is he studied the diffusion of hybrid seed corn.
00:21:33.205 --> 00:21:40.445
And how farmers started using this new hybrid seed corn to grow corn that had a much higher yield.
00:21:40.625 --> 00:21:42.465
It would create more corn.
00:21:42.745 --> 00:21:46.685
And he studied that really carefully very early in his career.
00:21:47.025 --> 00:21:50.325
And he came up with this curve. You've seen it before, this S-curve.
00:21:50.425 --> 00:21:55.825
And it starts with this idea of leading adopters and then early adopters.
00:21:55.925 --> 00:22:01.285
And then you have sort of the leading majority, the lagging majority.
00:22:01.285 --> 00:22:06.065
And then he ends with the last people to change in the organization.
00:22:06.065 --> 00:22:07.545
He calls them the laggards.
00:22:08.045 --> 00:22:14.845
And what's amazing is that idea translates beautifully to your organization as well.
00:22:14.965 --> 00:22:17.245
You have early adopters in your organization.
00:22:17.485 --> 00:22:21.305
You have people, when you introduce new ideas, they're off to the races.
00:22:21.525 --> 00:22:23.565
They're running with it because things are happening.
00:22:23.945 --> 00:22:27.525
You also have people who are the last people to change.
00:22:28.265 --> 00:22:33.885
And in fact, when they do change, they change kicking and screaming the entire way.
00:22:34.345 --> 00:22:38.145
And one of the things that Roger says, and I think this is so beautiful,
00:22:38.465 --> 00:22:43.105
is that those different people need different things.
00:22:44.045 --> 00:22:47.205
And so change is not one size fits all. We've known that. I mean,
00:22:47.285 --> 00:22:49.085
that's not earth shattering.
00:22:49.345 --> 00:22:54.665
But I think we forget it, that some groups need less attention.
00:22:54.665 --> 00:23:00.925
In fact, some groups really desire and succeed with less attention,
00:23:00.925 --> 00:23:04.225
and some groups need more attention.
00:23:04.745 --> 00:23:10.685
And there's kind of a gradient in between those less attention groups and those more attention groups.
00:23:10.945 --> 00:23:18.385
And some approaches and ideas. That's all it is, lists of ideas that make change
00:23:18.385 --> 00:23:22.225
at least a little bit more potentially successful.
00:23:22.225 --> 00:23:29.965
Not by managing the change, but by creating conditions around which the organization can change.
00:23:30.793 --> 00:23:36.253
That's key. And that's what this book does. And that's what I hope it's done for you.
00:23:36.693 --> 00:23:43.733
New Ideas for Old Problems, A Human Performance Approach to Sustainable Change.
00:23:44.273 --> 00:23:47.253
It's an interesting discussion.
00:23:47.853 --> 00:23:52.813
It's kind of a book that gives us reason to further research these ideas.
00:23:53.093 --> 00:23:58.353
It points you towards other work because there are people who've done much deeper
00:23:58.353 --> 00:24:01.933
and richer studies and discussions on the idea of change.
00:24:02.333 --> 00:24:06.093
But it also is written to help you realize that we're all in this together.
00:24:06.453 --> 00:24:08.713
And that together is pretty important.
00:24:13.613 --> 00:24:18.833
So that's today's discussion about new ideas for old problems.
00:24:19.773 --> 00:24:25.553
It's an interesting way to kind of look into the way people are thinking.
00:24:25.713 --> 00:24:28.213
In this case, sort of what my
00:24:28.213 --> 00:24:32.713
lists look like, what the ideas that I'm contemplating kind of look like.
00:24:32.893 --> 00:24:38.073
But what I hope it does for you is creates an opportunity for you to make your
00:24:38.073 --> 00:24:42.073
own list, maybe on the margins of this book, just write stuff in.
00:24:42.293 --> 00:24:44.593
There's plenty of room because it's big print.
00:24:45.113 --> 00:24:52.193
But it helps to kind of share the knowledge that we've all learned from changes
00:24:52.193 --> 00:24:57.093
we've done before that have either been successful or maybe not as successful.
00:24:57.633 --> 00:25:00.813
And that's an important characteristic of change as well.
00:25:01.393 --> 00:25:07.893
New ideas for old problems. A human performance approach to sustainable change.
00:25:08.613 --> 00:25:11.613
Thanks for listening. Learn something new every single day. Have as much fun
00:25:11.613 --> 00:25:13.253
as you possibly can. Be good to each other.
00:25:13.473 --> 00:25:17.633
Be kind to each other. Check in on each other. And for goodness sakes, be safe.
00:25:17.680 --> 00:25:29.177
Music.